Before the American platforms, the Internet looked like an archipelago. And part of that archipelago was European.
A four-part dossier on what we had, what we lost - and what it says about our next chance. We begin with the simplest thing: remembering a single day.
We keep saying the Americans won the Internet. That's true today. It wasn't always.
In the early 2000s, the Internet looked like an archipelago: distinct islands, separate languages, different owners - and a good share of those islands were European. In Portugal, you searched on SAPO, born in 1995 at the University of Aveiro: six students who had indexed the Portuguese-language web before the term "search engine" meant much of anything. By 1999 it was the most visited site in the country. Every country had its SAPO.
At the time, nobody saw it as an era. It was just the Internet.
This dossier tells the story of that archipelago in four parts: what we did on it, the map of the giants we lost, why the bubble of 2000 may have broken European ambition, and what all of it says about our second chance - AI. We open with the most accessible part: a single day, then and now.
The same day, the same gestures. On the left, the Internet of 2004: a different brand at every step, almost all European. On the right, 2026: the same needs, absorbed by a handful of companies - all American.














We didn't just change brands. We swapped a living, plural, largely European ecosystem for four American owners. The rest of the dossier tells how, sign by sign, the archipelago was bought.
This is not just about nostalgia. Losing Caramail, Skyblog, SAPO, Skype or TomTom was not just losing familiar logos. It was losing entry points into everyday digital life: searching, writing, publishing, calling, moving around, buying, meeting people.
We also lost economic champions. Behind every service that was absorbed, acquired or pushed to the margins, there were teams, engineers, designers, sales people, decision centres and accumulated know-how. When platforms disappear, highly qualified jobs do not always vanish overnight, but they move. And the value often ends up somewhere else.
Then there is the question of data. The gestures stayed the same, but the traces they produce now flow through other infrastructures, under other laws, in service of other business models. Cambridge Analytica showed what targeting could do to politics. The Snowden revelations reminded us that data is never only commercial: it is strategic too.
Maybe that is the real shift: Europe did not only lose platforms. It lost companies, jobs, sensors and part of its ability to read the digital world it lives in.
Nokia, Ericsson, Alcatel, SAP, Skype, SAPO, ARM, TomTom… In part two, we leave nostalgia behind to look at the real map of Europe's digital champions.
READ PART 2